IPL (Indian Premier League) is the most-attended cricket league in the world. The task was to launch the fourth season. There were three stages conceptualized to create excitement around the league.The Insight: People enjoyed watching the fast phased format of the game. There were ups and downs, every team had unique players and every game was an exciting ride.The Idea was to create a carnival like experience where the players became the ride providing the fans with an amazing experience.